Sullens added that 5,000 meetings have been pumped through the Confex system in the run up to this year's show. Anecdotally he said that the number of corporate visitors will be up on last year.
Confex highlights namechecked by Sullens included the attendance of John Penrose MP, who is addressing the conference at 1.30pm today (6 March).
Sitting in on the meeting, BVEP chairman Michael Hirst commented that, although tourism to Britain is expected to be flat in 2012, business visits are expected to rise - a trend fuelled by events including the Olympics, the Queen's Jubilee and Farnborough Air Show.
"Most pundits are saying that 2012 is a time for businesses to make hay and take advantage of the events on offer," he said.