Corporates put off
The historic test cricket ground, which is set to host eight days of international cricket in summer 2012, has noted an upsurge in enquiries from customers and hospitality agents, expressing an interest for non-Olympic entertaining.
The venue says that five-figure rates being offered for some Olympic packages has deterred many corporates, with cricket providing better value.
A total of 6,141 2012 packages have been sold across the OCS Lounges, OCS Boxes, the Roof Terrace, the Pavilion Rooms, the Bedser Boxes and Lock & Laker Boxes for England’s Natwest Series One Day Internationals against West Indies (Tuesday 19 June), Australia (Sunday 1 July) and South Africa (Friday 31 August), as well as the Investec Test match between England and South Africa (Thursday 19 – Sunday 22 July).
This represents a 14% increase in bookings for the upcoming season when compared to the total in February 2011, discounting the theory that the Olympic and Paralympic Games could have an adverse effect on other standout dates in the UK’s traditional hospitality season.
The research was conducted in partnership with Experian’s PH Group. Keith Prowse also discovered that a younger generation of companies now opts to entertain at international cricket matches.
Ted Walker, head of marketing at Keith Prowse, said: "We have been intrigued by the latest feedback reported by our sales team at the Kia Oval. Agents in particular have made no bones about the fact they are searching for Olympic alternatives, which they say has been influenced in part by prices, lack of availability and demand for all-day events. We believe that the three quality international teams playing England and the raft of hospitality options available will make the Kia Oval one of 2012’s entertaining hubs."