Syed Mehdi, the firm's director of sales and marketing in Dubai, said that meetings currently accounts for 4% of the hotel group's total business.
He added: "Many of our meeting rooms are now sold, on an almost contract basis, to organisations running training courses. Take a look at our meeting room boards on any given day and you will surely see at least one training organisation running a workshop.
"Currently the percentage of business we get from the MICE market is 4% but we are looking to double that this year. The meetings business is a relatively small segment of our overall mix. But it will be a key growth area for us this year."
City Seasons Hotels aims to achieve this by better targeting the Chinese, Indian and Middle East markets.