City Seasons Hotels aims to double MICE business

City Seasons Hotels will capitalise on the predicted growth of Dubai's meetings market and is hoping to double its MICE business during 2012.

City Seasons Hotels to double MICE business
City Seasons Hotels to double MICE business

Syed Mehdi, the firm's director of sales and marketing in Dubai, said that meetings currently accounts for 4% of the hotel group's total business.

He added: "Many of our meeting rooms are now sold, on an almost contract basis, to organisations running training courses. Take a look at our meeting room boards on any given day and you will surely see at least one training organisation running a workshop.

"Currently the percentage of business we get from the MICE market is 4% but we are looking to double that this year. The meetings business is a relatively small segment of our overall mix. But it will be a key growth area for us this year."

City Seasons Hotels aims to achieve this by better targeting the Chinese, Indian and Middle East markets.

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