Zumba event kicks off at Excel London today

Global lifestyle brand Zumba Fitness descends on Excel London today for the first in a series of B2B events planned for this year.

The three-day event will see 6,000 of Zumba's certified instructors trained on the latest dance moves and how to best teach classes.

Instructors will get an opportunity to gain extra accreditations at the event, providing they meet the company's guidelines and get advice from the company's top instructors, some of whom will have travelled over from Orlando.

Agency George P Johnson, which was appointed lead event agency for Zumba last year, is organising the event.

Zumba is a Latin-inspired dance-fitness programme introduced in 2001, with more than 12 million people attending weekly Zumba classes across more than 125 countries.

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