Event industry predicts smaller, more frequent events this year

Two-thirds of event professionals surveyed by Venue Reservations said they will be booking smaller and more frequent events, as opposed to larger one-off events in 2012, it was revealed at its tenth birthday showcase last night (20 February).

Event professionals predict smaller and more frequent events this year
Event professionals predict smaller and more frequent events this year
The event, attended by corporate buyers, venue clients and agents, was held at Church House Conference Centre to mark ten years of Venue Reservations.

Guests were asked a series of questions aiming to determine future trends in 2012. 65% believed that 2012 will see more events being held outside of London due to improved facilities, budget constraints and venue availability during the Olympics.

New venue clients at this year’s showcase included The National Football Museum in Manchester, Cutlers’ Hall in Sheffield and a number of venues in Royal Leamington Spa, alongside over 30 existing venues from across London.

The evening, which attracted almost 250 delegates, also included various interactive social media features, competitions and ‘ten’ themed giveaways to support the birthday celebrations.

Crown Group group director Jackie Harding said: "We are exceptionally proud of Venue Reservations and are delighted to be able to celebrate 10 years of providing free-venue finding and event planning services to our clients. We work in a highly competitive industry and we are proud to say that we have a very unique business model that really gets the best for our venue clients and events experts."

She added that the research gives further insight into what event professionals are anticipating over the coming year. "It arms us with the knowledge and foresight to be able to support the industry with their changing requirements."


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