Equipotel, the largest hospitality show in Latin America, is on pace to achieve significant growth at its annual Sao Paulo event in September. Meanwhile, the 2011 launch of Equipotel Nordeste in Recife is expected to nearly double in size this year when it opens in May.
"Our intention for Brazil has been clear from the outset – maximize our opportunities in the Brazilian marketplace to create sustained, profitable growth in a dynamic developing market. We are doing this while continuing to drive strong growth in our North American portfolio," said Reed Americas president Chet Burchett.
Equipotel is the fourth acquisition since Reed Exhibitions acquired a majority position in Alcantara Machado and became Brazil’s leading tradeshow organiser in 2007.