"We’ve had a phenomenal response to our first Showcase in Liverpool," said Steve Macallister, president and managing director, sales and distribution, BBC Worldwide.
"With a significant increase in delegates from America and Asia and many digital clients attending for the first time including Hulu, Netflix, Yota, Onet, CME and FetchTV Australia we have exceeded our expectations and look forward to welcoming a record breaking number of delegates to this iconic city."
The event, which will run from 26-29 February, encompasses exclusive content premieres for 10 genre areas including drama, natural history and children’s with sales teams and top producers pitching direct to clients.
Special evening launches highlighting key titles and co-production forums that help generate investment into ambitious British productions are all part of the event.
Seminars, panels and speeches will run throughout the day addressing areas such as IPTV and connected televisions, trends in over-the-top services and discussions around standardisation in digital formats and delivery.