Citroen extends life of dealer event with online platform

Citroen has extended the life of its Citroen Live national dealer conference with an online platform for dealers to keep in touch with management post event.

Agency Smyle came up with the Citroen Live sub-brand for this year’s event, held at Manchester Central in January, at the core of which was a TV studio environment. Dealers were encouraged to text and email questions before and during the event, which were posed to directors on stage.

The conference was deemed such as success, the automotive brand decided to keep the registration website live as a platform for dealers to pose further question to management and managing director Linda Jackson to post blogs.

Some 800 dealers attended the conference, which saw the entire Citroen range – 27 cars and vans – displayed for the first time at a single event.

Read C&IT’s full brand experience feature on Citroen

See exclusive photos from the Citroen Live event

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