MSN relaunch party created by AOK Events

Microsoft Advertising & Online department appointed AOK Events to create a launch event to introduce the new look MSN to media agencies and advertisers.

The event, which took place this month, aimed to build awareness of the MSN re-launch and to engage and celebrate with key clients in a cool, fun and social environment.

 

Hosted at One Mayfair, the event attracted 410 clients and provided a range of branded activities and competitions.

Xbox Live hosted a competition running in the 'living room' on the balcony, while The Green Screen, sponsored by Bing, offered guests the opportunity to be 'papped' with their favourite celebrity.

Word of Mouth produced food and drinks, Velvet Living provided furniture, White Light ensured that the venue looked the part, and the Ibiza Angels were on hand in the chill out lounge to massage and refresh guests.

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