Las Vegas business events increase boosts 2011 visitor numbers

The Las Vegas Convention and Visitors Authority (LVCVA) announced that a recovery in the convention industry helped the destination attract a total of 38.9 million visitors in 2011, the second highest visitor total in history.

Las Vegas hosted 8.8% more business travellers and 5.7% more events in 2011 than the previous year.

Overall, the destination attracted 4.3% more visitors than in 2010 and maintained a city-wide occupancy rate of nearly 84% for the year even with an inventory of more than 150,000 hotel rooms.  

"The numbers reflect the strength of our brand as Las Vegas remains top of mind among travellers," said Rossi Ralenkotter, president/CEO of the LVCVA.  "The commitment of our resort partners to continue to invest in their properties allows Las Vegas to remain the premier travel destination in the world." 

Ralenkotter added that this growth is expected to continue in 2012, with a projected 40 million visitors, which would establish a new record.

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