Clarks appoints The Fresh Group as creative events partner

Shoe giant Clarks has appointed The Fresh Group as its creative events partner following a competitive pitch.

Clarks appoints The Fresh Group as creative events partner
Clarks appoints The Fresh Group as creative events partner

The Cheadle-based agency is working on the first event, to be held in July, and said the win comes after a record 2011.  

"We’ve already delivered huge events for Lloyds and Morrisons in addition to pitching for new business," said The Fresh Group client services director Patrick Howells. "Our joined up approach was really demonstrated in our initial pitch to Clarks, with most departments getting involved, and we’re looking forward to working with them on an exciting programme of season launch events over the coming years."  

The win from Clarks – which also works with agency Canyon – will lead to an increase in staff at the agency, Howells added.

Canyon head of live communication Samantha Lafferty said: "Canyon is one of a number of agencies on Clarks’ roster. We’ve collaborated with Clarks for the past 11 seasons and continue to enjoy a strong relationship supporting them both internationally and in the UK."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How to follow food from farm to fork

How to follow food from farm to fork

Delegates increasingly want to know where their food is coming from, which means event planners should too.

Complete C&IT's agency survey by 2 August

Complete C&IT's agency survey by 2 August

To be in with a chance of appearing in this year's Top 50 UK Agencies, complete our State of the Industry survey.

TEN6 Creative appoints senior designer

TEN6 Creative appoints senior designer

London-based agency continues expansion to boost its live experiences capabilities.

6 ways incentive travel boosts your business

6 ways incentive travel boosts your business

From increasing morale to encouraging competition, Seven Events' Sarah Hill explains how incentive travel benefits the bottom line.

George P. Johnson announces two new senior hires

George P. Johnson announces two new senior hires

The agency continues to invest in leadership to support the development of its creative teams.

Brisbane lands Flight Centre's Global Gathering

Brisbane lands Flight Centre's Global Gathering

Brisbane has been selected to host one of the world's largest travel industry conferences, bringing a (AUD) $7 million economic boost.

Expert reveals UK's top 7 steam railway journeys

Expert reveals UK's top 7 steam railway journeys

Vintage trains in Scotland, England and Wales all make the list, offering groups a quirky and luxurious way to travel.

10 destinations to reach without flying

10 destinations to reach without flying

A list of places that can be reached using greener alternatives to air travel.

Business traveller habits revealed in new research

Business traveller habits revealed in new research

Smartphones are having a significant impact on business travel, according to a CWT poll.

How to tackle the rising issue of delegate stress

How to tackle the rising issue of delegate stress

There are lots of ways to remove the core stress triggers of certain delegates.

LATEST JOBS