A third of UK corporate planners to reduce budgets for 2012, survey finds

More than a third of UK corporate event planners said that budgets for 2012 would be lower than 2011 according to a new survey conducted by Zibrant.

The survey of almost 500 corporate planners found that while 42% reported that budgets will remain ‘the same’, 35% said that they will ‘be lower’.

Almost a quarter of UK corporate event planners (22%) will run fewer events in 2012, with cost cutting constraints cited as a significant contributor to reductions.

A total of 40% of buyers said that the number of meetings they are planning over the next 12 months is ‘the same’ as in 2011, with 19% stating that they will be planning ‘more’.

More than half (60%) said that the typical size of their meetings will remain ‘the same’, with 16% saying that the size will increase, and only 11% indicating a reduction in size.

Zibrant managing director, sales and marketing, Fay Sharpe said: "The results of our survey indicate that many meetings programmes will remain robust over the next 12 months, but with some inevitably affected by budgets."

Top challenges among buyers were: reduced budgets and short lead times, followed by planning around the Olympics.

Over half (51%) said that they will not be planning any meeting or event activity around the Olympics, although among incentive buyers the total reporting active plans was 71%. Typical comments included that for regular business meetings buyers will be ‘avoiding this period if possible’.

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