Almost a quarter of UK corporate event planners (22%) will run fewer events in 2012, with cost cutting constraints cited as a significant contributor to reductions.
A total of 40% of buyers said that the number of meetings they are planning over the next 12 months is ‘the same’ as in 2011, with 19% stating that they will be planning ‘more’.
More than half (60%) said that the typical size of their meetings will remain ‘the same’, with 16% saying that the size will increase, and only 11% indicating a reduction in size.
Zibrant managing director, sales and marketing, Fay Sharpe said: "The results of our survey indicate that many meetings programmes will remain robust over the next 12 months, but with some inevitably affected by budgets."
Top challenges among buyers were: reduced budgets and short lead times, followed by planning around the Olympics.
Over half (51%) said that they will not be planning any meeting or event activity around the Olympics, although among incentive buyers the total reporting active plans was 71%. Typical comments included that for regular business meetings buyers will be ‘avoiding this period if possible’.