Birmingham hotel occupancy rates highest in four years

Hotel occupancy in Birmingham has hit its highest rate in four years according to LJ Forecaster data.

 The city experienced an increase in hotel occupancy in the last six months of 2011, reaching 74% in November – the highest rate since October 2007.

This followed a 71% hotel occupancy rate in September – the highest September for four years – following the Liberal Democrats’ party conference in the city.

Average hotel occupancy for July to December 2011 reaching 64%, 2% higher than the same period during the previous year.

"These are positive results in what continues to be a challenging time for hoteliers," said Ian Taylor, commercial director at Marketing Birmingham.

"With exciting events such as the Diamond Jubilee and Olympic Games taking place in 2012, as well as a whole host of major sporting events, we expect this summer to be equally successful for hotels in Birmingham. A further 27 hotels are currently in the pipeline, enabling the city to provide additional bed spaces to the 30,000 already available for visitors," he added.




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