The strategy breaks down HRG’s existing events and meetings management offering into: Meetings, Groups and Events.
On the global level, HRG Meetings delivers strategic management programmes and venue sourcing for meetings and conferences of any size.
HRG Groups helps clients to book cost effective air and hotel arrangements for people travelling together and coordinates reservations for individuals travelling to the same event from multiple departure points.
Meanwhile, HRG Events handles project management for content, theme, design, production and on-site support on a local country-by-country basis.
HRG project director John Harvey said that while the company isn’t offering anything new, it aimed to redefine and simplify these services in order to increase clients’ control of expenditure, and also standardise its Meetings and Groups services globally.
He added that the move was in direct response to changing client needs. "More and more clients are looking at the consolidation of their meetings requirements and with potential savings from a managed programme being up to 25 percent versus an un-managed programme, we are eager to help clients gain control of their meetings, group and event management opportunities," he explained.
"HRG Meetings and HRG Groups are designed to integrate with clients’ overall travel programme, delivering total control of spend through greater policy compliance, data reporting, traveller tracking and supplier consolidation."
Harvey said the company has started a training programme for 250 client-facing sales managers to introduce them to the new proposition.