Coca-Cola appoints RT for Olympic hospitality

RT Marketing have been hired by The Coca-Cola Company to manage its hospitality at the London 2012 Olympic Games.

Coca-Cola appoints RT for Olympic hospitality
Coca-Cola appoints RT for Olympic hospitality

After a competitive pitch process against UK and US based agencies, RT was appointed to run hospitality across three venues in London: The Langham Hotel London, an as yet unnamed central London restaurant and Coca-Cola’s official hospitality facility at the Olympic Hospitality Centre in the Olympic Park.

Ben Rodber, director of RT Marketing, said: "We are looking forward to drawing upon our experience in the event, sponsorship and hospitality industries to deliver a creative solution for Coca-Cola in what will be a highly pressurised yet ultimately very enjoyable and rewarding summer for not only RT Marketing but London as a whole."

Coca-Cola last year defended its plans to use the Olympic Road Network to transport delegates.

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