Q Hotels tops BDRC event enquiry study

Q Hotels has topped an independent nationwide enquiry-handling study, looking at how well venues respond to mystery meetings and events enquiries submitted via three key booking channels.

The group, which has 21 hotels in the UK, was awarded an overall performance score of 95.2% across the whole of 2011 by the Meetings Benchmark Tracker, operated by BDRC Continental.

Q Hotels pipped De Vere Venues to the post by just 0.3%, while independently owned Sundial Group came third.

BDRC’s Meetings Benchmark Tracker tracks the prowess of 30 hotel brands in their handling of telephone and electronic enquiries using mystery shopping methodology.

To get high marks in a single assessment, hotels and venues must display incredible attention to detail throughout the call. To get high marks across a year and across a brand, they must do so consistently.

Q Hotels’ managing director, Michael Purtill, said: "These latest results demonstrate the talent and experience of our team in building positive relationships and adapting to the requirements of a wide range of customers however they enquire with us."

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