The association said that it will be the first owned GBTA chapter in the region and will create a network of travel buyers and suppliers in France. It will also extend the organisation's French-speaking network, which the GBTA launched last year to reach Canadians and Africans.
Plans are already in place to provide educational forums and benchmarking groups.
Yann Le Goff, GBTA sourcing director, will become president of the France chapter for an initial two years; Jean Pierre Drioux, Axa's travel manager will act as general secretary; while GBTA chief global development officer and European managing director Paul Tilstone will act as treasurer.
Le Goff, said, "We are so delighted that GBTA has committed to plans to create a leading association in this region. There is a real need for substantial education, benchmarking and training for France’s travel buyers and suppliers and I look forward to serving the industry."