Ron Pike, customer communications manager, events, said that the tyre and rubber manufacturer is planning a number of major new product launches for 2012 for both the Goodyear and Dunlop brands.
"We are launching a new high-performance tyre for Dunlop at the Ascari circuit near Malaga (Spain) in March. This will be followed by an SUV tyre launch at a racing circuit in Faro in Portugal in May," said Pike.
The events will be open to key customers, dealers and journalists, he added.
In addition to the launch events, Pike is planning a number of dealer incentive events for 2012, including a trip to Monaco and a European golf incentive. Last year's incentive programme included a trip for top dealers to the Maldives in January.
"We enter 2012 with a very optimistic view of the year ahead. It comes off the back of a highly successful trading year for us in 2011 where we hit our objectives in terms of unit targets and profits, so we want to share our plans and success with our key customers," said Pike.