MGTO director João Manuel Costa Antunes reviewed last year's tourism development of Macau and outlined this year's tourism strategies and marketing promotional activities to over 400 attendants including MGTO representatives around the world, travel industry partners and around 80 international and local media.
Antunes said that according to the preliminary figures, visitor arrivals to Macau hit 28,002,000 last year, registering an increase of 12.2% over 2010. Close to 25 million visitors were from the Greater China region, with a growth of 13.5%. International visitors rose by 2.2% to reach almost 3 million, representing 10.9% of the total arrivals.
Antunes stressed that targeting the positioning of Macau as a world centre of tourism and leisure, policies and measures will be adjusted to give priority to develop a comprehensive tourism development plan. At the same time, MGTO will devote efforts in regional cooperation, quality tourism, tourism product mix and innovative promotion to build Macau into a quality tourism destination.