BI Worldwide wins three-event contract with Toyota

BI Worldwide has won a pitch to produce three events for automotive manufacturer Toyota and sister brand Lexus. It is also investing in staff and technology.

BI managing director Mike Davies
BI managing director Mike Davies

The agency last month reported its 'best' performance of the past ten years, recording a 28.5% year-on-year hike in gross profit to £6.6m and an 18.3% increase in turnover to £19.3m for the year ending June 2011. The performance was driven by wins including a global contract with Dell 18 months ago, which is continuing to deliver.

Managing director Mike Davies told C&IT that Toyota, with which BI has an ongoing relationship, typically puts every event out to pitch. "We won three in one go," he said, "as they have three new products coming to market in a short space of time." The events are scheduled to take place between March and June 2012.

The agency has upped its headcount from 101 last year to 109 and Davies forecasted a headcount of 116 by the end of the next financial year.

The company is also investing in technology, with staff computers being replaced with "very high-spec" kit.

"We've invested in a new delegate platform, which will benefit us in that everything will be live in real time," Davies said, adding that a new CRM system and website have been added, into which social media can be integrated.

The business is currently up about 7.5% on last year, thanks to factors including a "strong retention of existing clients".

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