BI Worldwide wins three-event contract with Toyota

BI Worldwide has won a pitch to produce three events for automotive manufacturer Toyota and sister brand Lexus. It is also investing in staff and technology.

BI managing director Mike Davies
BI managing director Mike Davies

The agency last month reported its 'best' performance of the past ten years, recording a 28.5% year-on-year hike in gross profit to £6.6m and an 18.3% increase in turnover to £19.3m for the year ending June 2011. The performance was driven by wins including a global contract with Dell 18 months ago, which is continuing to deliver.

Managing director Mike Davies told C&IT that Toyota, with which BI has an ongoing relationship, typically puts every event out to pitch. "We won three in one go," he said, "as they have three new products coming to market in a short space of time." The events are scheduled to take place between March and June 2012.

The agency has upped its headcount from 101 last year to 109 and Davies forecasted a headcount of 116 by the end of the next financial year.

The company is also investing in technology, with staff computers being replaced with "very high-spec" kit.

"We've invested in a new delegate platform, which will benefit us in that everything will be live in real time," Davies said, adding that a new CRM system and website have been added, into which social media can be integrated.

The business is currently up about 7.5% on last year, thanks to factors including a "strong retention of existing clients".

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

48 hours in... Istanbul

48 hours in... Istanbul

From a boat tour on the Bosphorus Strait to rooftop belly dancing, here are our top picks for two days in the Turkish city.

ILEA UK's new board announced

ILEA UK's new board announced

The International Live Events Association says it aims to be an inclusive and inspiring global community during a 'challenging time'.

LIVE UPDATES: Morocco to start reopening borders

LIVE UPDATES: Morocco to start reopening borders

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Smyle appoints new managing director

Smyle appoints new managing director

Creative agency reshuffles its senior leadership team to support its new virtual and hybrid events business.

Hospitality industry welcomes VAT reduction in chancellor's summer statement

Hospitality industry welcomes VAT reduction in chancellor's summer statement

MICE sector continues to wait for further clarification on financial support and a date for restarting live events.

How have event apprenticeships been affected by coronavirus?

How have event apprenticeships been affected by coronavirus?

A group of apprentices share their experiences of learning about the industry during lockdown.

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

This week's special guest is Julia Charles, managing director of Julia Charles Event Management.

'Working on the inaugural Invictus Games was amazing'

'Working on the inaugural Invictus Games was amazing'

A-List 2020: Rachel Douglass is a senior event manager at Yellow Fish.

Venues #LightItInRed to show support for events industry

Venues #LightItInRed to show support for events industry

Campaign to draw attention to struggling events businesses and employees lights iconic buildings red.

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Metrics are great but don't forget to create a memorable experience, says Phil Staines from FIRST.