27% of UK organisers expect 2012 marketing budget to decrease

A P&MM survey has revealed that 27% of UK event planners expect event marketing budgets to decrease next year.

27% of UK organisers expect 2012 marketing budget to decrease
27% of UK organisers expect 2012 marketing budget to decrease

Only 10% of those surveyed expect budgets to increase, although 41% of companies surveyed expect that the number of delegates at their events will increase in 2012, and only 16% think their delegate numbers will go down.

43% expect numbers to remain the same.

The report also reveals that, of the 22,000 event bookings managed by Motivcom in 2011, 85% had less than 90 day lead time and 64 per cent had less than 30 day lead time. 

2,500 venue bookings were received with less than 24 hours notice.

P&MM Events & Communications managing director Nigel Cooper said: "The expected increases and continuity in delegate numbers provide a positive endorsement for the effectiveness of face-to-face meetings even though budgets are ever more tightly controlled. Lead times will no doubt be counted in days and not weeks in 2012."


Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

48 hours in... Istanbul

48 hours in... Istanbul

From a boat tour on the Bosphorus Strait to rooftop belly dancing, here are our top picks for two days in the Turkish city.

ILEA UK's new board announced

ILEA UK's new board announced

The International Live Events Association says it aims to be an inclusive and inspiring global community during a 'challenging time'.

LIVE UPDATES: Morocco to start reopening borders

LIVE UPDATES: Morocco to start reopening borders

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Smyle appoints new managing director

Smyle appoints new managing director

Creative agency reshuffles its senior leadership team to support its new virtual and hybrid events business.

Hospitality industry welcomes VAT reduction in chancellor's summer statement

Hospitality industry welcomes VAT reduction in chancellor's summer statement

MICE sector continues to wait for further clarification on financial support and a date for restarting live events.

How have event apprenticeships been affected by coronavirus?

How have event apprenticeships been affected by coronavirus?

A group of apprentices share their experiences of learning about the industry during lockdown.

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

This week's special guest is Julia Charles, managing director of Julia Charles Event Management.

'Working on the inaugural Invictus Games was amazing'

'Working on the inaugural Invictus Games was amazing'

A-List 2020: Rachel Douglass is a senior event manager at Yellow Fish.

Venues #LightItInRed to show support for events industry

Venues #LightItInRed to show support for events industry

Campaign to draw attention to struggling events businesses and employees lights iconic buildings red.

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Metrics are great but don't forget to create a memorable experience, says Phil Staines from FIRST.