A total of 236 events took place in this period, including 15 exhibitions and 221 meetings and conferences, down by 87 compared to the same time last year. The figures also show that the number of events has been falling since the beginning of this year. In the first three quarters of 2011, MICE events decreased by 248 from a year earlier to 771. The number of participants and attendees, however, has risen by 39% year-on-year.
With fewer events and more attendees, the DSEC says that figures on the first three quarters suggest that the MICE sector has optimised to draw more attendees with an enhanced event content.
Commerce, trade and management were the main theme of the events followed by information technology.
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