Brighthouse win helps MCM more than double annual turnover

MCM Productions has more than doubled its turnover to £6.2m in 2011, compared with £2.7m the previous year, a performance driven by wins from corporates including Coca-Cola, Brighthouse and Marks & Spencer.

MCM more than doubles annual turnover
MCM more than doubles annual turnover

The firm has also changed its name to MCM Creative Group, as part of its new positioning as a "consultative strategic communications" agency.

Nicky Milligan, MCM’s managing director, said: "We’re still growing – with fantastic wins from Coca-Cola, Brighthouse and Marks & Spencer – and actually are managing more business with less staff. Our headcount now is 24. We’ve also cemented our structure as an agency and that was another reason for the name change." 

The agency’s founder, Neil Crespin, added: "The main reason for the name change is that we have grown and expanded over the last 18 months and are no longer just in the business of producing events, videos and films.

"Much of our work now is strategic and, while the delivery side is absolutely at the heart of what we do for our clients, we are seeing growth from consultative and strategic opportunities – underpinned with creativity.

"We have now aligned our group elements and recruited senior experts who have a great deal of strategic and communications planning experience."

As part of its repositioning, MCM recently appointed Simon Maier as director of client strategy.

The agency said it had already undertaken strategic communications work for brands including HSBC, John Lewis and Marks & Spencer.

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