The show, which ran from 29 November to 1 December, welcomed some 3,800 hosted buyers from across the world, with 60,000 pre-scheduled appointments and more than 3,000 exhibitors.
London & Partners said it focus for the show was to work with hosted buyers. Barbara Jamison, its head of business development Europe, added: "We are regularly voted in top three exhibitors at EIBTM and we hope to achieve that again. There were some no shows for meetings, but we worked with some big businesses and had lots of Olympics interest.
The show was also a triumph for Greece. Ioannis Mitkas, public relations, Turismo de Grecia, said: "On the back of a tourism boost last year our MICE market followed suit. Our stand visits were up by around 15%," he added.
Nurnberg Convention's Geoffrey Glaser said EIBTM was busier for the organisation this year. "We were fully satisfied with the show and enjoyed a rush to the stand on Wednesday when all types of MICE markets joined us from many different countries," he said.
Similarly enthusiasm was shown by Singapore's Tourism & Convention Bureau and Malaysia. Representing Malaysia, Gillian Malden, managing director of Malden Marketing, said Malaysia is a "sleeping giant" for MICE.
Two first time exhibitors had mixed reactions. Monica Murillo, Extremadura Spain, said that the organisation's first EIBTM was a success. "We will repeat the experience next year. Our business came mainly from Portuguese and Spanish planners so hopefully we'll see more UK planners at the next show."
Corinthia Hotel´s Marcel Horande, meanwhile, reported that more 'no show's were rife this year. "This was true with many exhibitors we spoke to," he added.