60 seconds with... ACC Liverpool

At EIBTM in Barcelona C&IT caught up with ACC Liverpool's director of sales Kerrin MacPhie about its new exhibition centre, due for completion in 2014.

60 seconds with... ACC Liverpool
60 seconds with... ACC Liverpool

ACC Liverpool opened in 2008. Was it always part of the plan to add the Liverpool Exhibition Centre?

It was never part of the master plan - the site was originally going to have inner-city apartments. However, Liverpool already has a lot of these developments and with the economy as it is and the increasing requests we’ve received from potential clients for bigger space, we decided to expand a year ago.
 
The additional 8,100sqm will allow us to house bigger congresses and corporate events. In terms of our overall revenue, 65 per cent comes from associations and we expect this split between corporate and association business to stay the same once the new centre is complete.
 
How are you adding value for delegates?
 
We have just launched our new Delegate Card. The card will be given to every delegate attending a conference at ACC Liverpool and offers discounts and privileges across a range of bars, restaurants, hotels and attractions in Liverpool and is valid for one year.  
 
We have also been trialling a white label event app, which a client can adapt to their event with the relevant branding, floor plans, schedules etc. This is expected to launch at BBC Worldwide Showcase in February.
 
What is your USP?

We’ve been a city for 804 years so we have a lot of history, but we also have a compact city that has been developed in recent years with modern conference venues. We started with 2,200 bedrooms and we now have 5,000 - that is more than a 100 per cent increase in less than four years.
  
What events have you got coming up in 2012?
 
The International Society on Thrombosis and Haemostasis will hold it bi-annual meeting June. The International and European Association Congress have moved from London to Liverpool in July because of the Olympics. There is usually a six-week lead time for corporate events, so we might see more event organisers choosing to move from London.
 
 
 
 
 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

What does an HR expert look for in Best Places to Work accreditation?

What does an HR expert look for in Best Places to Work accreditation?

An independent HR consultant explains what judges are looking for in accreditation like C&IT's Best Places to Work.

Events budgets return to steady growth, Bellwether Report finds

Events budgets return to steady growth, Bellwether Report finds

UK companies increased their marketing spend in Q1 2019, in contrast to flatlining budgets at the end of last year.

'Unlocking the best parts of destinations' is key for event planners

'Unlocking the best parts of destinations' is key for event planners

Venues should use their expertise to help familiarise planners with a new destination, says panel at the C&IT Association Forum.

Case study: CoinGeekWeek conference

Case study: CoinGeekWeek conference

CoinGeek transformed The Mermaid London for its three-day conference on cryptocurrency and blockchain.

New senior account manager for Top Banana

New senior account manager for Top Banana

Natalie Benson joins from ACA Live and will work on finance, automotive and retail accounts.

Facial recognition will change the way we measure audience engagement

Facial recognition will change the way we measure audience engagement

This kind of technology could scientifically prove the value and impact of events, says Dan Broadberry from Brands at Work.

LATEST JOBS