Samuel joins Confex from Reed Exhibitions, where he has worked in sales, operations and event management. At Confex he will be responsible for managing the three-day International Confex event.
He said: "I’ve always had a huge amount of respect for International Confex and there could not be a more exciting time to be joining.
"We have a great team, a brilliant product, and a world class brand. We also have a collective ambition that can see this show forward into 2012 and beyond."
Jonny Sullens, International Confex's portfolio director, added: "We wanted to bring in someone that had the right balance of experience and who would represent both our visitors and exhibitors. James has the experience, the foresight, and the energy to take the show forward in line with the Confex vision. He will be a real asset to the team."