Speaking at a seminar on value destinations at EIBTM today, Stauffer said: "The hotels in North America offer great value. When you look at the average daily rate, North America is better than most of Eastern Europe. The air travel cost is higher but, with that factored in, savings can be made overall. A large number of new rooms are also in the pipeline. In 2010, three quarters of the hotel market had rates at less than €100 per room," he added.
He added that favourable exchange rates, and excellent accessibility, are also reasons why event planners should consider North America, with Houston, Canada and Mexico singled out as top value destinations.
Stauffer pointed out that Canada is the only destination with a government programme specifically designed to assist international event planners, which includes tax rebates and support for covering site visit costs.
"They make it really easy to do business in Canada. They really want your business," he added.
Elsewhere, Pat Durocher, chief executive and founder, Global Cynergies, namechecked Barcelona, Dublin, Lisbon, Houston and Columbia as value C&I locations.
She warned event planners to consider political stability, language barriers, visa restrictions and local customs when booking destinations.