The campaign, set to run throughout February 2012, will build momentum towards International Confex, which takes place in March at Excel London ICC.
It also supports the overall UK wide Britain for Events annual messaging, designed to promote Britain as a world class destination for all types of events.
Motivation Month will include a range of different activities including free webinars, top motivational tips, networking events, round table discussions, open days and ‘lunch and learn’ industry seminars.
The campaign has already received support from a number of different business tourism and events providers including Twickenham Experience, Excel London, Barbican, Pestana Chelsea Bridge Hotel and Spa and British Outback Adventures & Events.
Tracy Halliwell, director of business tourism and major events at London & Partners said: "London’s Motivation month has two main objectives, the first is obviously to raise the profile of London as an incentive and business destination for 2012 and beyond, and secondly, it’s to allow knowledge sharing for the actual events and business industry.
"It’s vital that as an industry we learn from each other continue to strengthen London’s business tourism and events offering. By creating this campaign, we hope that London will retain its crown as Europe’s leading destination and inspire event planners to bring future events and incentives here after 2012."