The agreement, which was revealed at EIBTM in Barcelona and commences in January 2012, will see PCMA supporting RTE’s IBTM exhibition portfolio, providing educational content at a series of events in key markets, as well as contributing to RTE’s global hosted buyer programme.
For AIBTM (19-21 June), PCMA will support the delivery of 500 qualified senior hosted buyers as well as provide education and speakers. For CIBTM in Beijing (12-14 September), PCMA will also contribute to education and support the Certified Meeting Planner accreditation (CMP), and for EIBTM 2012, PCMA will deliver a CEO level conference programme.
"With the input of PCMA, considered the leading organisation for superior and innovative education, we believe that this influential association and its members will add real tangible benefits to all our stakeholders," said Craig Moyes, group exhibition director for the global meetings portfolio of events, Reed Travel Exhibitions.
"The meetings and events world becomes more global each day; our strategic partnership delivers on the growing needs of our members and IBTM’s attendee educational desires," said Deborah Sexton, PCMA President and CEO.