The Estonian Tourist Board plans to run two fam trips for up to 100 European event planners in April and autumn 2012.
Estonian Tourist Board market manager Helina Andruskevitsus said: "People think Estonia is not so well-developed so we are trying to get buyers out on fam trips. We had a fam trip this year and it was very successful."
New developments are also set to boost Estonia´s appeal in 2012, including the reopening of the Tallinn TV Tower in May. The landmark building will offer a restaurant, viewing platform, two conference rooms each holding 100 delegates and a ground floor meeting room for 50.
The Estonian Maritime Museum Seaplane Harbour is also set to open in May, with event space for 700 delegates.