Animal helps Go Ape increase corporate event turnover by 20%

Clothing brand Animal is among the companies that have helped adventure team-building company Go Ape increase corporate event turnover by 20% this year.

Corporates including Animal help Go Ape to corporate increase
Corporates including Animal help Go Ape to corporate increase

Sam Hardy, corporate events manager at Go Ape, said that the increase is largely down to an increase in corporates finding the activity online.

"Despite the economic climate I would anticipate a similar increase for 2012 on the strength of further improvements to the web quote process, increased lead generation from company referrals, more automation within the sales process - allowing for more proactive lead generation- and the creation of a sales process to improve conversion of leads to sales," he said.

He added that a new Segway Forest Explorer course and improved catering options will also boost the company in 2012.  In 2012 Go Ape are aiming to hold 650 corporate events, a 15% increase on the 575 held in 2011. In 2010, Go Ape held 500 corporate events.

Earlier this year, Animal took eight of its staff on Go Ape’s new corporate team-building package. To see pictures from Animal’s team-building day at Go Ape on 9 June, click here.

 

 

 

 

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