Sam Hardy, corporate events manager at Go Ape, said that the increase is largely down to an increase in corporates finding the activity online.
"Despite the economic climate I would anticipate a similar increase for 2012 on the strength of further improvements to the web quote process, increased lead generation from company referrals, more automation within the sales process - allowing for more proactive lead generation- and the creation of a sales process to improve conversion of leads to sales," he said.
He added that a new Segway Forest Explorer course and improved catering options will also boost the company in 2012. In 2012 Go Ape are aiming to hold 650 corporate events, a 15% increase on the 575 held in 2011. In 2010, Go Ape held 500 corporate events.
Earlier this year, Animal took eight of its staff on Go Ape’s new corporate team-building package. To see pictures from Animal’s team-building day at Go Ape on 9 June, click here.