The Brewery unveils new brand

London venue The Brewery has rebranded in a bid to attract more conference and event business.

The Brewery unveils new brand
The Brewery unveils new brand
The new look spans decorative renovations to the venue to incorporate the new branding, the introduction of business cards shaped like beer matts, a redesigned website and a revamped corporate logo.

The website was redeveloped following feedback from clients. It has been rejigged to enable online visitors to find detailed information on the venue and its services, and includes a ‘where to stay’ section enabling people to find and book local and London-wide hotels.

Maria Duddin, The Brewery’s general manager, said: "Looking forward to the next year, we aim to maintain our high profile in the city and are expanding to international and incentive travel.

"A lot of care and attention has gone into every element of this project, which we have been working on for over a year.

"The new logo features a bowler hat, which was inspired by our iconic doorman Martin who welcomes all visitors to The Brewery, creating a lasting first impression of quality that is carried throughout their experience at the venue."

The venue, which can accommodate up to 1,000 guests, was first opened as a conference venue 35 years ago.

See inside The Brewery

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

What does an HR expert look for in Best Places to Work accreditation?

What does an HR expert look for in Best Places to Work accreditation?

An independent HR consultant explains what judges are looking for in accreditation like C&IT's Best Places to Work.

Events budgets return to steady growth, Bellwether Report finds

Events budgets return to steady growth, Bellwether Report finds

UK companies increased their marketing spend in Q1 2019, in contrast to flatlining budgets at the end of last year.

'Unlocking the best parts of destinations' is key for event planners

'Unlocking the best parts of destinations' is key for event planners

Venues should use their expertise to help familiarise planners with a new destination, says panel at the C&IT Association Forum.

Case study: CoinGeekWeek conference

Case study: CoinGeekWeek conference

CoinGeek transformed The Mermaid London for its three-day conference on cryptocurrency and blockchain.

New senior account manager for Top Banana

New senior account manager for Top Banana

Natalie Benson joins from ACA Live and will work on finance, automotive and retail accounts.

Facial recognition will change the way we measure audience engagement

Facial recognition will change the way we measure audience engagement

This kind of technology could scientifically prove the value and impact of events, says Dan Broadberry from Brands at Work.

LATEST JOBS