Smyle scoops Citroen's 2012 National Dealer Conference

Smyle has won a contract to organise next year's Citroen UK National Dealer Conference, following a pitch against three other agencies.

Smyle scoops Citroen's 2012 National Dealer Conference
Smyle scoops Citroen's 2012 National Dealer Conference

The agency will manage all aspects of the Citroën conference, which will be attended by 900 delegates when it takes place in January 2012 in Manchester.

Smyle’s brief includes handling delegate management and logistics, media design and production management.

Rick Stainton, Smyle’s managing director, said: "Citroën were very clear they wanted to take a very different approach to the event we produced for them last year, which was focused on product and the 3D mapping technology used to introduce the new models.

"This year they wanted a different orientation and platforms for engagement with the audience, so the focus was a dynamic shift towards content, media and interaction. This is designed to run through all pre event communications, the event format and post event follow up.

"It’s a very exciting and dynamic journey we will be taking the delegates on and the team at Smyle are very proud to be able to work with Citroen on this project."

Neville Staines, Citroën’s national events manager, added: "With Smyle’s help we pushed the boundaries at our last conference with the use of 3D mapping technology, and in January we plan to up the ante once again but using a very different format. It will be bold, engaging and exciting.

"I’m totally confident that Rick and his excellent team will deliver another first-class event."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
The most exclusive meeting locations with MICE by Palladium

Whether business travel or incentive trips, travelling is a unique experience. Palladium Hotel Group offers the best locations and service to join business and pleasure.

Case study: The Wearable Technology Show 2019

Case study: The Wearable Technology Show 2019

This year's show was hosted over two days and featured keynotes from the BBC and Facebook.

Lack of diversity is a 'competitive disadvantage'

Lack of diversity is a 'competitive disadvantage'

Diverse events are more interesting, more engaging and lead to better connections, says Hannah Redfern from Leaders in Sport.

How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

What HR experts look for in workplace accreditation

What HR experts look for in workplace accreditation

An independent HR consultant explains what judges are looking for in accreditation like C&IT's Best Places to Work.

5 reasons to choose Malta...

With a warm, sunny climate, stunning backdrops, a rich history and culture, fine gastronomy and activities aplenty, Malta can cater to events of all types.

Events budgets return to steady growth, Bellwether Report finds

Events budgets return to steady growth, Bellwether Report finds

UK companies increased their marketing spend in Q1 2019, in contrast to flatlining budgets at the end of last year.

LATEST JOBS