Ignite to produce entertainment for Barclays O2 tennis event

Ignite is working with the ATP on show production and courtside entertainment for the Barclays ATP World Tour Finals at The O2 arena in London from 20-27 November.

Ignite to produce entertainment for Barclays O2 tennis event
Ignite to produce entertainment for Barclays O2 tennis event

Fans and VIPs will watch a daily pre-match show with special effects, lighting, projections, player intros, video content and experiential activities.

The agency assisted the ATP in designing and installing some of the backstage areas for both players and VIPs during the event.

Ignite managing director Fred Porro said: "The Barclays ATP World Tour Finals is so well received in London– people love their tennis here, and we’re thrilled once again to get the chance to put on a great show for them. The courtside entertainment, pre-match shows and player intros mean fans can enjoy tennis like never before- it is an outstanding experience."

Ignite is managing pre-match player choreography, special effects and screen content for both the daily shows and final presentation ceremonies.

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