The HBAA launches International Charter

The HBAA has launched an International Charter, outlining how international hotels and venues can benefit from UK buyers.

The HBAA launches International Charter
The HBAA launches International Charter

The HBAA's International Charter aims to create awareness amongst overseas hotels and venues on how to deal with the UK agency business model, covering response times to enquiries, commission levels and payment terms.  

The HBAA is made up of UK agencies, many of who have overseas offices and book group travel. 
 
The Charter was created in response to growing demand from agencies booking outbound business. It also reflects the call from international hoteliers and venues to benefit from the UK corporate spend.  
 
Steve Ockerby, chair of the International Charter Committee said: "We have been delighted with the amount of interest that overseas venues have shown. Everyone recognises that meetings and events are no longer confined purely to the UK and that a working practice needed to be put in place to clarify and strengthen the relationships between UK HBAs and overseas hotels and venues."

Robbert-Jan Meinardi, area sales director at Grand Hotel Huis ter Duin, Noordwijk, The Netherlands said: "We were one of the first hotels to sign up as we see huge demand and revenues from the UK outbound market in to our hotel. This is a very important development for the sector and especially the HBAA and Europe’s hoteliers.  Since adhering to the Charter it has paid dividends and we have already seen €70,000 of confirmed business from a large corporate, had we not signed the charter we would not have been considered by the agency."
 
The HBAA’s International Charter document is available here.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

What does an HR expert look for in Best Places to Work accreditation?

What does an HR expert look for in Best Places to Work accreditation?

An independent HR consultant explains what judges are looking for in accreditation like C&IT's Best Places to Work.

Events budgets return to steady growth, Bellwether Report finds

Events budgets return to steady growth, Bellwether Report finds

UK companies increased their marketing spend in Q1 2019, in contrast to flatlining budgets at the end of last year.

'Unlocking the best parts of destinations' is key for event planners

'Unlocking the best parts of destinations' is key for event planners

Venues should use their expertise to help familiarise planners with a new destination, says panel at the C&IT Association Forum.

Case study: CoinGeekWeek conference

Case study: CoinGeekWeek conference

CoinGeek transformed The Mermaid London for its three-day conference on cryptocurrency and blockchain.

New senior account manager for Top Banana

New senior account manager for Top Banana

Natalie Benson joins from ACA Live and will work on finance, automotive and retail accounts.

Facial recognition will change the way we measure audience engagement

Facial recognition will change the way we measure audience engagement

This kind of technology could scientifically prove the value and impact of events, says Dan Broadberry from Brands at Work.

LATEST JOBS