The HBAA's International Charter aims to create awareness amongst overseas hotels and venues on how to deal with the UK agency business model, covering response times to enquiries, commission levels and payment terms.
The HBAA is made up of UK agencies, many of who have overseas offices and book group travel.
The Charter was created in response to growing demand from agencies booking outbound business. It also reflects the call from international hoteliers and venues to benefit from the UK corporate spend.
Steve Ockerby, chair of the International Charter Committee said: "We have been delighted with the amount of interest that overseas venues have shown. Everyone recognises that meetings and events are no longer confined purely to the UK and that a working practice needed to be put in place to clarify and strengthen the relationships between UK HBAs and overseas hotels and venues."
Robbert-Jan Meinardi, area sales director at Grand Hotel Huis ter Duin, Noordwijk, The Netherlands said: "We were one of the first hotels to sign up as we see huge demand and revenues from the UK outbound market in to our hotel. This is a very important development for the sector and especially the HBAA and Europe’s hoteliers. Since adhering to the Charter it has paid dividends and we have already seen €70,000 of confirmed business from a large corporate, had we not signed the charter we would not have been considered by the agency."
The HBAA’s International Charter document is available here.