The office will be headed up by Alex Apthorpe and Yvonne Hoffzimmer, the founders of Dubai-based agency The Bridge Live Communications. They will report to Jack Morton's president, EMEA, Julian Pullan.
In a joint statement, Apthorpe and Hoffzimmer said: "Jack Morton already has an amazing reputation in the region and we are very excited by the opportunity to build the brand further. We are delighted to be able to offer Middle East-based clients Jack Morton's renowned levels of creativity and service."
Although the events group has worked in the United Arab Emirates for several years, with teams deployed on the ground for projects such as 2010's Qatar Fifa 2022 bid, it said that the Dubai office's launch marked a growth in demand from clients for support on projects of all sizes. The next month sees Jack Morton in Dubai working on assignments for Samsung and Kaspersky in Dubai and Credit Suisse in Qatar.
Pullan said: "This is an incredibly exciting launch for Jack Morton, allowing us to better fulfil our global clients' needs. Apthorpe and Hoffzimmer are a perfect fit to represent our brand in the region and provide the high level of service our clients have come to expect from Jack Morton."