Coates-Walker will be responsible for building the venue group’s revenues and overseeing its central enquiries desk.
She joins Lime Venue Portfolio from Von Essen Hotels, where she was head of revenue and distribution, responsible for revenue management across 30 hotels. Before that she was revenue manager at Village Hotels & Leisure Clubs.
Jo Austin, Lime Venue Portfolio’s head of sales, said: "We are so pleased that Julie has come on board to drive commercial strategy for the group.
"We have made huge leaps in our awareness and we now need to manage expectations of our member venues and clients through sound revenue management."