Cisco picks Cape Town for One Africa event

The tech titan selected Cape Town for its Partner Summit, citing atmosphere, food, facilities and accessibility as key factors.

South Africa: One Africa for Cisco
South Africa: One Africa for Cisco

Pre-event planning: Technology company Cisco Systems devised The One Africa Partner Summit as a platform to bring partners together, discuss recent developments and encourage loyalty and networking.

Cape Town was chosen for its relaxed atmosphere, great food, facilities and accessibility. According to Cisco's regional marketing manager and event organiser Jade Penfold, the venue was chosen on recommendation from a South African colleague. "I wanted a hotel in the business district that was a short drive from the Waterfront for evening entertainment," she explains. Meanwhile, the event's theme and content was influenced by delegates, who contributed ideas via blogs and webinars.

Challenges: Technology infrastructure was the primary concern prior to the event.

Live video footage is regularly used at Cisco's events, which can be problematic to manage.

Solution: The Cisco team worked closely with event sponsor Vodacom to ensure all modes of communication were thoroughly tested.

The event included a welcome plenary session, keynote presentations from internal experts and a live demonstration by Den Sullivan, head of architectures and enterprise, who was linked from a regional office to the main audience for a two-way live video stream. The programme also included an awards dinner at Restaurant 221 in the harbour area.

Post-event analysis: Cisco was satisfied that the event met its objectives, cementing relationships between partners, colleagues and vendors.

Penfold says the conference ran smoothly due to careful planning, helpful hotel staff and efficient transport links.

"All of our British delegates flew in from London with South African Airlines or BA," he says. Using Phillips methodology, which focuses on satisfaction, learning, behaviour and results, the company was able to gather comprehensive feedback on the event.

"Three months post-conference we are measuring learning application and business impact as well as the ROI," says Penfold.

FACTFILE
Company: Cisco Systems
Event: One Africa Partner Summit
Group size: 260
Agency: In-house
Date: 21-23 June 2011
Venue: Crystal Towers Hotel, Cape Town


Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Top incentive trends for 2020

Top incentive trends for 2020

We asked event planners what trends they have noticed in incentive travel for this year as part of the State of the Industry report.

Air New Zealand unveils lie-flat beds for economy passengers

Air New Zealand unveils lie-flat beds for economy passengers

The airline says the new design is a “game-changer” for economy-class customers on long-haul flights.

Hong Kong offers free venue hire amid coronavirus fears

Hong Kong offers free venue hire amid coronavirus fears

A government subsidy aims to reinvigorate the conferences and events industry after event cancellations.

Can video save events amid Coronavirus cancellations?

Can video save events amid Coronavirus cancellations?

Event industry must stop thinking 'if you’re not physically in the room, you’re a no-show’ says video platform CCO.

Top doctor reveals 12 ways to make events more accessible

Top doctor reveals 12 ways to make events more accessible

Doctor Helen Grote describes how to make events more inclusive for disabled delegates.

Emerging incentive destinations for 2020

Emerging incentive destinations for 2020

State of the Industry: Incentives report offers insight into the destinations event planners are booking compared to last year.

Bomb victim's mother fights to make venues safer

Bomb victim's mother fights to make venues safer

Home Office is consulting on 'Martyn's Law' to protect fans at concerts and large-scale events.

Venice Carnival cut short as Coronavirus experts warn of global ‘tipping point’

Venice Carnival cut short as Coronavirus experts warn of global ‘tipping point’

Annual festival adds to a long list of pulled events while a global agency talks of cancellations, postponements and a move to virtual meetings.

'Four-poster bed, copper bath and gorgeous furnishings': a night at Down Hall Hotel

'Four-poster bed, copper bath and gorgeous furnishings': a night at Down Hall Hotel

C&IT's associate editor reviews a country house hotel dating back to 1322 with Italianate architecture and luxury interiors.

The charity ball with a projection-mapped 'Wheel of Fortune'

The charity ball with a projection-mapped 'Wheel of Fortune'

Country estate Alrewas Hayes hosted the 25th anniversary of the Hope and Homes for Children fundraiser.

LATEST JOBS