BSI appoints new director for Tesco account

BSI Meetings & Events has appointed Alexandra Garforth as event director with responsibility for the agency's Tesco account.

BSI appoints new director for Tesco account
BSI appoints new director for Tesco account

Garforth joins BSI from Melcrum, where she was global head of events and training. Her appointment is in response to the growing levels of business that BSI currently delivers to Tesco. She will take overall responsibility for the strategic delivery of event services.

BSI operations director Liz Yates said: "Alex has a wealth of experience, having overseen many large-scale conferences, exhibitions and training across the globe. She will be a real asset to our continual commitment to this account."

Tesco held its six-week service managers roadshow throughout September and October. BSI delivered the series of five conferences, which took place in various UK locations from Bristol to Scotland for a total of 1,200 delegates.

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