Maier, who joins from Grass Roots, where he was director of sales and client relationships, has a CV that boasts senior positions in the industry dating back to the 1980s.
Neil Crespin, MCM's creative director and chairman, said that MCM's business model has been evolving and the agency now turns over £3m to £5m annually.
"We looked at how we could influence clients and potential clients earlier in the process of their commissioning work and that led us to look for a strategy director," he added.
Maier told C&IT that he was eager to move to a less process-driven agency and into an environment in which creativity had not become secondary.
His role will involve asking existing and prospective clients about their overarching communications challenges and then offering MCM's services to meet their needs.
"We're not coming at it from an events point of view but from a communications problem point of view," said Maier. "The key thing for corporate clients in any industry is that they're driven by procurement. Understanding how clients spend money is critical."