Corporate hotel bookings up in 2011

UK hotel bookings by corporates in the third quarter of 2011 were up 5% on the same period last year, according to research conducted by hotel booking specialist Hotelzon Online.

Hotelzon: corporate hotel bookings for Q3 up on 2010
Hotelzon: corporate hotel bookings for Q3 up on 2010

The average length stay during the period was 1.71 days, the same figure as in Q4 2010, while the average room rate was £114.81. Unsurprisingly, London was the most-booked UK destination, followed by Manchester and Birmingham.

The research, which was compiled using data collected from more than 500,000 system users across the globe, also found that the average lead time for corporate bookings was 13.54 days, 2.07 days longer than the average for Q1.

Jani Kaskinen, Hotelzon’s chief executive, said: "[Q3], which is known as one of the quietest times for corporates, has shown a significant increase in bookings this year compared to last

"The data reflects decisions of corporates, quarter-by-quarter, which is echoed in short lead-in times of under two weeks, similar to last year. As the year starts to wind down, and with new travel policies being drawn up, estimated figures predict corporate hotel bookings surging before the new year.

"There are signs of decrease in travel, but the transformation from off-line to online booking in corporate travel works on our favour."

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