Britain for Events was setup to promote the events industry and represent it in Parliament. Kevin Murphy, chief executive of Excel London, told audiences that his venue would deliver £1.7bn to London in 2012 and that the government needs to lend its support to increase international competitiveness.
Nick de Bois MP added: "its an industry worth £36bn and employs around 500,000 people. I have never believed that we have had the due attention that we deserve. With the Olympics ahead we shoudl capitalize to gain a greater share of the world market."
BVEP chairman Michael Hirst told C&IT that, whilst the industry is not immune from the economic peaks and troughs, it represents a real chance to attract other international industries to the UK.
"Britain will be seen on a world stage in the media in 2012, which will attract companies from all over in 2013 and beyond. I think there will be a boom for events after the Games. Companies that intended to run events during the time, but held off will suddenly need to run these events, whilst countries will be attracted here because of the weak pound," he added.
The Britain for Events campaign concludes at International Confex at Excel, from 6-8 March.