Events industry must evolve to meet enhanced demands of clients says UFI boss

The different areas of the events industry are coming together to meet the growing demands of audiences, according to Paul Woodward, managing director, UFI, the Global Association of the Exhibition Industry.

Events industry must evolve to meet enhanced demands of clients
Events industry must evolve to meet enhanced demands of clients

Speaking at the 50th ICCA World Congress in Leipzig, Woodward said that the market is changing and traditional exhibition and congress formats don’t exist in the way they did.

"They are in many ways merging, and they have to if we want to excite audiences with thought leadership," he said.

"We are increasingly seeing traditional exhibitions having to build in content, live streaming, entertainment and unconventional layouts to their events."

Woodward also presented figures from the latest UFI research, which showed that the state of the economy was the most important business issue for exhibition organisers, and that mid-sized national fairs are being hardest hit, due to global companies cutting their budgets and attending less events.

The research revealed that confidence in the future of the exhibitions industry is highest in the Asia Pacific region.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Why venue choice is crucial for a creative event

Why venue choice is crucial for a creative event

Cultural locations can give a conference an extra infusion of creativity says Southbank Centre's Ali Gannagé-Stewart.

Typhoon in Tokyo: An event planner's experience

Typhoon in Tokyo: An event planner's experience

The arrival of Typhoon Hagibis after a week-long event in Japan required serious crisis planning by TAG's UK director of events.

Freeman appoints new executive producer

Freeman appoints new executive producer

The brand experience agency continues to expand its EMEA production team in London.

What's new at IBTM World 2019

What's new at IBTM World 2019

David Thompson, event director for IBTM World, talks about what's being planned this year in Barcelona.

Experience12 hires new account manager

Experience12 hires new account manager

Holly Carters joins from MediaCom where she worked with clients including Coca-Cola and Peugeot.

My Dream Event: no phones, Disney raps and Not Giving a F*ck

My Dream Event: no phones, Disney raps and Not Giving a F*ck

Hannah Spurdle, account manager at GOTO Events, would have her guests celebrating until the early hours.

What made Belfast the Best Events Destination of 2019?

What made Belfast the Best Events Destination of 2019?

Visit Belfast took home a C&IT Award in a year full of accolades, development and economic growth.

ICC Sydney: More Than a Venue

BCD M&E acquires L37 Creative

BCD M&E acquires L37 Creative

Acquisition of Chicago-based event production agency will strengthen BCD M&E's US capabilities.

England Rugby's head coach reveals how long meetings should actually be

England Rugby's head coach reveals how long meetings should actually be

Eddie Jones explains why shorter meetings with clear messages are a winning formula in sport and business.

LATEST JOBS