Best Buy, Motorola and EA book NFL hospitality experience

The National Football League (NFL)'s annual UK match at Wembley, with event production and hospitality by Ignite, has attracted brands including Best Buy, Motorola and EA.

Best Buy, Motorola and EA book NFL experience
Best Buy, Motorola and EA book NFL experience

Ignite organised a presence at the Pepsi Max-sponsored Great Hall area at Wembley featuring a two-tier venue in which guests had the opportunity to watch live musical entertainment from artists including band Noisettes and beatboxer Beardyman.

The event producer also erected a pirate ship structure for NFL team Tampa Bay Buccanners, who faced the Chicago Bears on Sunday (23 October). To publicise the event, the branded ship was previously setup in Trafalgar Square.

Ignite's operations director George Chapman told C&IT: "NFL has really taken off in the UK and the brand is keen to build on its incredibly successful presence. Many of the attractions around the stadium were constructed without profit because the company is keen to focus on building its brand awareness. Hospitality has also proven a hit, with UK companies embracing this very American experience."

The NFL event featured a museum with Superbowl rings and signed memorabilia. A stage was also setup to host live interviews.

Elsewhere, interactive entertainment included a 'Quarterback Challenge' where volunteers tested their throwing ability.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Event agency wins Best Business award

Event agency wins Best Business award

Sleek Events hailed as 'outstanding with year-on-year growth' by Best Business Women Awards.

Case study: Unbound's festival of innovation

Case study: Unbound's festival of innovation

Light Fantastic produced the two-day showcase featuring immersive experiences, hackathons and talks.

The Creative Engagement Group hires three senior creative directors

The Creative Engagement Group hires three senior creative directors

Agency brings in new staff to strengthen its creative team for live experiences, communications, interactive and immersive content.

Why flexible working is vital for parents in events

Why flexible working is vital for parents in events

Modern approaches to work are good for staff wellbeing and business goals, says The Creative Engagement Group's Russ Lidstone.

What are the pros and cons of helicopter travel?

What are the pros and cons of helicopter travel?

A helicopter can help to solve many logistical issues and clients often love them - but keep an eye on the weather.

World Congress of Optometry 2021 set for Melbourne

World Congress of Optometry 2021 set for Melbourne

Eye health professionals bound for Australia to share global knowledge, experience and practices.

Planners reveal the types of food most wasted at events

Planners reveal the types of food most wasted at events

Almost a third of industry professionals admit to wasting a significant amount of food at events, new research reveals.

Why venue choice is crucial for a creative event

Why venue choice is crucial for a creative event

Cultural locations can give a conference an extra infusion of creativity says Southbank Centre's Ali Gannagé-Stewart.

Typhoon in Tokyo: An event planner's experience

Typhoon in Tokyo: An event planner's experience

The arrival of Typhoon Hagibis after a week-long event in Japan required serious crisis planning by TAG's UK director of events.

Freeman appoints new executive producer

Freeman appoints new executive producer

The brand experience agency continues to expand its EMEA production team in London.

LATEST JOBS