Sledge back in profit following O2 win, but advises post-Olympics caution

Sledge has reported a gross profit of £217,000 for the year ending June 2011, following contract wins from clients including O2.

Sledge back in profit following O2 win
Sledge back in profit following O2 win

The company's turnover remained stable at £4.3m this year, compared to £4.4m in 2010. The profit boost is compared to a loss of the same amount in 2010.

Sledge chief executive Nic Cooper, who bought back Sledge in December, told C&IT that he predicts that profits will double in 2012 as a result of Olympic business.

"The Olympics will be a big boost to all the major agencies, but the real test will come in 2013. I'm an optimistic man, but with the problems in America and parts of Europe I think agencies will have to be cautious and adapt," he said.

Cooper went on to attribute Sledge's success to chasing business more tactically.

"It's now about selecting the business we go for more carefully. For instance we wouldn’t tend to go for a pitch where ten agencies are competing for the same work or if a company asks for unrealistic prices," he added.

In July Sledge appointed an account executive to work on its O2 contract. It recently moved to new offices from Camden to Shepherds Bush.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Why venue choice is crucial for a creative event

Why venue choice is crucial for a creative event

Cultural locations can give a conference an extra infusion of creativity says Southbank Centre's Ali Gannagé-Stewart.

Typhoon in Tokyo: An event planner's experience

Typhoon in Tokyo: An event planner's experience

The arrival of Typhoon Hagibis after a week-long event in Japan required serious crisis planning by TAG's UK director of events.

Freeman appoints new executive producer

Freeman appoints new executive producer

The brand experience agency continues to expand its EMEA production team in London.

What's new at IBTM World 2019

What's new at IBTM World 2019

David Thompson, event director for IBTM World, talks about what's being planned this year in Barcelona.

Experience12 hires new account manager

Experience12 hires new account manager

Holly Carters joins from MediaCom where she worked with clients including Coca-Cola and Peugeot.

My Dream Event: no phones, Disney raps and Not Giving a F*ck

My Dream Event: no phones, Disney raps and Not Giving a F*ck

Hannah Spurdle, account manager at GOTO Events, would have her guests celebrating until the early hours.

What made Belfast the Best Events Destination of 2019?

What made Belfast the Best Events Destination of 2019?

Visit Belfast took home a C&IT Award in a year full of accolades, development and economic growth.

ICC Sydney: More Than a Venue

BCD M&E acquires L37 Creative

BCD M&E acquires L37 Creative

Acquisition of Chicago-based event production agency will strengthen BCD M&E's US capabilities.

England Rugby's head coach reveals how long meetings should actually be

England Rugby's head coach reveals how long meetings should actually be

Eddie Jones explains why shorter meetings with clear messages are a winning formula in sport and business.

LATEST JOBS