Imex America kicks off with education focus

Education sessions are proving popular at Imex America, which kicked off yesterday.

Imex America kicks off with education focus
Imex America kicks off with education focus

Crystal ball

Futurist and director of the Convention 2020 Research Study, Rohit Talwar, yesterday discussed trends and innovations happening in the C&I industry.

He said that shorter keynotes and breakouts, as well as more action-oriented formats such as speed-networking and speed meetings, will be the norm in the future with one-on-one access for delegates with the creators, scientists or developers behind new products.

Talwar described how co-located breakouts have also been appearing with more frequency. He told participants that having a number of speakers available via headphones and then allowing delegates to choose which presentation they join based on the samples they had just heard is also on the rise. "Delegate choice is a bit like the killer app of our times," he said.

"Through social media, apps and mobile technology today’s event-goers already expect organisers to communicate, add value and market to them more directly and personally. That trend will only continue to grow," he added.

RFID tracking was also touted as an affordable technology to help meeting and event planners gain more insight into the interests, time investment and floor travel patterns of their delegates.

Meet Different

Elsewhere, more than 400 delegates attended The Meet Different Day of Education which featured a variety of topics that included meeting design and sustainability practice.

"Through collaboration and leveraging our powerful partnership with IMEX America, we are able to connect even more professionals with our content that is driving change in the industry," said Bruce MacMillan, president and chief executive of MPI.

"Utilizing the Meet Different approach of leading-edge thinkers and unique room concepts is just one way we are to provide attendees with professional development on topics that matter to business now. I anticipate the three daily general sessions will be equally attended and well-reviewed."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Deadline extended for the C&IT Awards Americas

Deadline extended for the C&IT Awards Americas

As C&IT expands its reach globally, we've launched the C&IT Awards Americas to recognise the best in US events.

Unicorn Events closes due to COVID-19 challenges

Unicorn Events closes due to COVID-19 challenges

Agency MD Hannah Luffman says the business will close while it is still possible to pay staff in full.

How the UK government is supporting the hospitality and events sector

How the UK government is supporting the hospitality and events sector

Suggestions of an extended lockdown period are adding pressure to the events sector, says University of Derby's Brendan Moffett.

LIVE UPDATES: Cannes Lions goes from postponed to cancelled

LIVE UPDATES: Cannes Lions goes from postponed to cancelled

All the latest postponements and cancellations as the world deals with the spread of coronavirus.

Furlough: The new F-word

Furlough: The new F-word

Recently furloughed creative director Dave Leong explains the thinking that’s helping him navigate tricky times.

‘Virtual event providers have been opportunistic’

‘Virtual event providers have been opportunistic’

Think carefully about going virtual if your event can be postponed to later in the year, says Shaumik Saha from Stride Plus Events.

Events company helps build temporary hospital in Berlin

Events company helps build temporary hospital in Berlin

PRG's teams in Germany and the US are supporting health workers on the frontline in the fight against COVID-19.

How venues can rise to the challenge of coronavirus

How venues can rise to the challenge of coronavirus

Be flexible with your payment terms or cancellation policies, says Katie Roberts at National Museums Liverpool.

Dear C&IT: Mental health first-aiders could help events staff in need

Dear C&IT: Mental health first-aiders could help events staff in need

Two readers call for a greater focus on mental wellbeing in the events industry.

Zoom responds to privacy and security concerns

Zoom responds to privacy and security concerns

The video conferencing app is under scrutiny as its popularity surges during the coronavirus pandemic.