WRG forges events alliance with American Express

American Express Meetings & Events has formed a joint venture with event production and creative agency WRG to offer corporates a consolidated alternative to a typically fragmented event planning process.

WRG forges events alliance with American Express
WRG forges events alliance with American Express

The deal, which the two companies claim is unique to the meetings industry, will enable clients to tap into American Express Meetings & Events’ venue sourcing expertise and WRG’s creative services, offering clients a 'one-stop-shop' for local or international events planning and implementation.

Peter Manning, UK director of American Express Meetings & Events, told C&IT that the two companies are working together on some events and are near to securing several new joint clients.

American Express Meetings & Events’ international reach will be complemented by WRG’s growing global footprint. The  Manchester and London-based agency has overseas offices in New York and Doha.

Barry Day, WRG’s chief executive, told C&IT that the launch was a response to a "concerted drive by companies to rationalise and target spend".

Michael Schüller, American Express Meetings & Events’ vice-president EMEA, told C&IT that one of the sectors that the offering would appeal to would be the pharmaceutical industry, which has "started to consolidate meeting spend," while Manning said the services offered by the joint venture would also appeal to the technology sector.

Manning added: "Corporate spending globally on meetings and events is estimated to be $140bn (£89.6bn) annually. We know that corporations are facing challenges with increased scrutiny over their meetings budgets and need to understand and meet new regulations, while not compromising on the ultimate design and creativity of their meetings and events.

Mark Wallace, WRG’s chairman, added: "The collaboration of WRG and American Express Meetings & Events is a landmark offering in the business of live events and meeting management. Creativity is at the core of everything WRG does – striving for brilliance through innovative and unique ideas."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Case study: Genesis launches luxury electric car Mint Concept

Case study: Genesis launches luxury electric car Mint Concept

INVNT's car launch event included a runway show, live music and dancing at a brand new venue in New York.

9 ways to improve your virtual meetings

9 ways to improve your virtual meetings

Dan Walker from Ashfield Meetings & Events has compiled a checklist to ensure your video calls run smoothly.

LIVE UPDATES: New date proposed for Expo 2020 Dubai

LIVE UPDATES: New date proposed for Expo 2020 Dubai

All the latest postponements and cancellations as the world deals with the spread of coronavirus.

Deadline extended for the C&IT Awards Americas

Deadline extended for the C&IT Awards Americas

As C&IT expands its reach globally, we've launched the C&IT Awards Americas to recognise the best in US events.

Unicorn Events closes due to COVID-19 challenges

Unicorn Events closes due to COVID-19 challenges

Agency MD Hannah Luffman says the business will close while it is still possible to pay staff in full.

How the UK government is supporting the hospitality and events sector

How the UK government is supporting the hospitality and events sector

Suggestions of an extended lockdown period are adding pressure to the events sector, says University of Derby's Brendan Moffett.

Furlough: The new F-word

Furlough: The new F-word

Recently furloughed creative director Dave Leong explains the thinking that’s helping him navigate tricky times.

‘Virtual event providers have been opportunistic’

‘Virtual event providers have been opportunistic’

Think carefully about going virtual if your event can be postponed to later in the year, says Shaumik Saha from Stride Plus Events.

Events company helps build temporary hospital in Berlin

Events company helps build temporary hospital in Berlin

PRG's teams in Germany and the US are supporting health workers on the frontline in the fight against COVID-19.

How venues can rise to the challenge of coronavirus

How venues can rise to the challenge of coronavirus

Be flexible with your payment terms or cancellation policies, says Katie Roberts at National Museums Liverpool.