Coca-Cola defends plan to use Olympic Road Network to transport VIP delegates during Games

Coca-Cola has defended its decision to use the Olympic Road Network (ORN) for VIPs during the Games, after its booking of The Langham Hotel London for delegates leaked.

Coca-Cola confirms Langham Olympic leak, defends hospitality
Coca-Cola confirms Langham Olympic leak, defends hospitality

The Olympic sponsor spoke to C&IT in response to reports in The Evening Standard and The Times, which divulged details of its plans for its Olympic VIP delegates.

The Evening Standard quoted London School of Economics transport expert Tony Travers, who described Coca-Cola's use of the ORN as "hypocrisy" and "a blatant affront to the Olympic spirit".

Responding to the reports, a Coca-Cola spokeswoman said: "As the longest continuous Olympic sponsor we take the spirit and values of the Games very seriously. We will use buses to ensure that people can travel to the Olympic Venues as efficiently and safely as possible, while making minimal use of the Olympic Route Network (ORN).

"We will also be working to create a fantastic experience for all our guests at the London 2012 Olympic Games but will not be revealing details at this time," the spokewoman added.

She confirmed it will be one of the sponsors entitled to access to the Olympic Lanes on the ORN as part of its Games contract.

Coca-Cola promotions and events include a Future Flames campaign, giving young people the chance to carry the Olympic flame.

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