Royal Mail achieves 84% online surge in three months with BSI

BSI has boosted The Royal Mail Group (RMG)'s online bookings by 83% after coming on board as its accommodation and meetings provider.

Royal Mail achieves 84% online surge in three months with BSI
Royal Mail achieves 84% online surge in three months with BSI

The figure compares to to negligible take up in early 2011 and an industry norm of just 40%.

Marcomms Events and Travel at RMG procurement manager Vanessa Amissah said: "We wanted a provider with relevant specialist expertise, the leverage to negotiate good rates and the ability to support our sustainability strategy. We also knew that the best way to take the organisation’s travel programme forward was to move our hotel bookings online. First and foremost, BSI came up with a great hotel programme and good rates."
 
Sam Welch, BSI’s head of account management, added: "Behavioural change from a telephone-based service to an online system can be a gradual process, with adoption levels built gradually through a combination of senior management sponsorship, engagement with booker communities and effective internal communication. Surprisingly few organisations go so far as to mandate their chosen booking channels, but in the case of BSIDirectä, the potential cost savings provide a powerful argument."

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