Visit Manchester announces Manchester United tie-in at Imex America

ACC Liverpool and Visit Manchester have unveiled their plans to attract the US businesses at Imex America 2011, with the latter teaming up with Manchester United.

ACC interest

ACC Liverpool has joined forces with UK tourism body Meet England with Kerrin MacPhie, director of sales for ACC Liverpool, promoting the venue, which inclludes the BT Convention Centre and inter-connected Echo Arena. An 8,100sqm Exhibition Centre, part of the ACC complex, is due to open in 2014.

MacPhie said: "This is a fantastic opportunity to exhibit at the launch of Imex America to show buyers how adaptable and cultural the city of Liverpool and ACC Liverpool are. Following ASAE we have seen a significant increase in enquiries from this region."

The event takes place at the Sands Expo and Convention Centre, Las Vegas between 11 and 13 October.

Manchester's plans

Visit Manchester has teamed up with Manchester United football club to showcase the city to conference organisers.

Visit Manchester managing director Paul Simpson said; "This is a great example of two businesses in Greater Manchester working in partnership to showcase the city. Imex America offers unprecedented business opportunities and we’re looking to impress top industry planners from the US and around the world.

"With an international airport on our doorstep, offering 65 direct flights a week to the US we’re well placed for business from the United States."  

Manchester will be hosting an event on Wednesday 12 October at 4.30pm giving visitors to the stand the chance to win a signed Manchester United shirt. Entertainment will be provided by a soccer freestyler.

ACC Liverpool and Visit Manchester will be exhibiting on the Visit England stand in booth 809.

London

Meanwhile, London & Partners has announced it has accrued £2m of funding from partners and said it is using Imex America to showcase up-and-coming events taking place in the UK capital in the build-up to the 2012 Olympic Games.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

How coronavirus will affect financing in the hospitality sector

How coronavirus will affect financing in the hospitality sector

The best course of action for any borrower is to find out what flexibility there is, says legal expert James Stripe.

LIVE UPDATES: Uruguay's Carrasco airport becomes drive-in cinema

LIVE UPDATES: Uruguay's Carrasco airport becomes drive-in cinema

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Listen to C&IT's new podcast RSVP

Listen to C&IT's new podcast RSVP

Guests reveal their best experiences and react to anonymous industry confessions in our first-ever podcast for event and travel professionals.

Why Copenhagen is the perfect destination post-pandemic

Denmark's capital is walkable, clean, sustainable – and most importantly, happy

Can biosecurity teams save events?

Can biosecurity teams save events?

The industry will need a range of biosecurity measures if physical events are to return soon, says Smyle's Matt Holliday.

'We miss exhausted grins, red-eye flights and bad coffee': 15 love letters to events

'We miss exhausted grins, red-eye flights and bad coffee': 15 love letters to events

Industry insiders share what they miss most about live events while they are stuck at home.

Hong Kong Convention Centre holds first event since lockdown

Hong Kong Convention Centre holds first event since lockdown

The venue put stringent hygiene measures and body temperature screening in place to hold a three-day exhibition.

One day left to enter the C&IT Awards Americas

One day left to enter the C&IT Awards Americas

As C&IT expands its reach globally, we've launched the C&IT Awards Americas to recognise the best in US events.

5 ways events are adapting to coronavirus restrictions

5 ways events are adapting to coronavirus restrictions

Marketing budgets remain intact for 75% of companies, finds research by event agency Pico.

Trio of agencies to run events at Birmingham 2022 Commonwealth Games

Trio of agencies to run events at Birmingham 2022 Commonwealth Games

DRPG, TBA and Outdoor Places Unusual Spaces among the companies running creative services for the international event.