Visit Manchester announces Manchester United tie-in at Imex America

ACC Liverpool and Visit Manchester have unveiled their plans to attract the US businesses at Imex America 2011, with the latter teaming up with Manchester United.

ACC interest

ACC Liverpool has joined forces with UK tourism body Meet England with Kerrin MacPhie, director of sales for ACC Liverpool, promoting the venue, which inclludes the BT Convention Centre and inter-connected Echo Arena. An 8,100sqm Exhibition Centre, part of the ACC complex, is due to open in 2014.

MacPhie said: "This is a fantastic opportunity to exhibit at the launch of Imex America to show buyers how adaptable and cultural the city of Liverpool and ACC Liverpool are. Following ASAE we have seen a significant increase in enquiries from this region."

The event takes place at the Sands Expo and Convention Centre, Las Vegas between 11 and 13 October.

Manchester's plans

Visit Manchester has teamed up with Manchester United football club to showcase the city to conference organisers.

Visit Manchester managing director Paul Simpson said; "This is a great example of two businesses in Greater Manchester working in partnership to showcase the city. Imex America offers unprecedented business opportunities and we’re looking to impress top industry planners from the US and around the world.

"With an international airport on our doorstep, offering 65 direct flights a week to the US we’re well placed for business from the United States."  

Manchester will be hosting an event on Wednesday 12 October at 4.30pm giving visitors to the stand the chance to win a signed Manchester United shirt. Entertainment will be provided by a soccer freestyler.

ACC Liverpool and Visit Manchester will be exhibiting on the Visit England stand in booth 809.

London

Meanwhile, London & Partners has announced it has accrued £2m of funding from partners and said it is using Imex America to showcase up-and-coming events taking place in the UK capital in the build-up to the 2012 Olympic Games.

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